Brand and Audience:
Nuby UK is a UK-based brand that sells accessories, toys and tools specifically for babies. Their branding is very friendly, approachable and casual. Their social media is cheeky, funny and filled with colour.
Target demographic is British new parents who are millenials. This is evident by one of their posts doing a tongue-in-cheek nod at the difference between Gen-Z and millenial marketing, their social media persona being similar to the latter.
Project Details:
In this spec project, I am imagining a hypothetical campaign which promotes Nuby UK’s new summer bundle.
Tiktok Ad for website sale promotion
Countdown instagram story for sales promotion
For immediate release
Don’t sweat parents, Nuby’s summer bundle is here to save the day!
Tyne and Wear, England, July 1st 2026
Nuby UK is an online retailer based in Tyne and Wear, that sells fun and innovative items for babies and new parents alike. Starting from the 15th of July until the 30th of September, Nuby will be doing a summer bundle, a 40% discount on selected items to celebrate the season. This will be a great opportunity for parents to be more aware of us as a company and we hope that your audience will be able to enjoy our products just in time for the season.
It’s one of the hottest UK summers to date, parents are bringing out the paddling pools, it feels like you’re going to Spain in your backyard. What better way to cool the heat and celebrate your baby’s first time in the sun, then with a good old summer bundle. With popular products on sale/restocked for the first time such as the Nuby Rapid Cool Kit, the wooden baby walker, and the bath toy cog set, do not miss the opportunity to indulge and splurge for the summer.
According to UK statistics, births have fallen extremely low and this culture is one that does not prioritise or give help to parents. We as a company, are here to make the parenting journey as easy and as seamless as possible. We also understand the burdens of being a parent, so having all the essentials in one place at a lower price will make sure that parents and babies are both satisfied and happy.
I would like for you to do a profile on our summer sale in your publication, as I believe in your ability to reaching people outside of our core audience and are capable of spreading our message across to future customers. This will be helping struggling parents from across the UK who would like access to high quality baby accessories and technology.
We are an organisation that believes in not taking ourselves too seriously but also seriously making parents’ lives easier all around the UK. Our bestselling and standout product is the RapidCool™ Portable Formula Feed Maker which won the Mother & Baby Awards 2026 for the Best Travel Product over £30. Our technology has been recognised as one of the top in our niche and this will be a perfect opportunity to promote this product during the summer time when families are on holidays. Our partnership with Fareshare has funded thousands of meals for families in need across the country. Our partnerships with women’s football teams including Sunderland AFC Women and Hibernian Woman’s FC, are as our head marketing officer puts it “very much aligned with our values”. Our dedication to supporting parents and creating fun products will make sure that everyone has a smile on their face.
To sum it up, this campaign will help ensure this summer becomes an unforgettable one and help make our items more accessible for parents and babies all around the UK. Stay hydrated!
Ni Putu Catriona Leys
PR Representative
Nuby UK
078-xxx-xxx
ionaleys@nuby.co.uk
@nubyuk on Instagram, @nubyukofficial on Tiktok
Goal:
To increase attention and sales of Nuby UK’s summer bundle.
Marketing and PR Strategy:
Marketing is more trend-based, wholesome and quintessentially British-sounding. They are one of the biggest brands in their niche of babycare tools, at almost 100k on Instagram and 7000 followers on Tiktok. Following on from their motto of not taking things too seriously, I have created two samples which resemble and imitate Nuby’s unique voice.
Carousels are what they frequently post and they have a very visually cohesive aesthetic that they stick to in the graphic design. Nuby’s USP is its products and their voice. RapidCool, their own award-winning take on a cooler and their line of quirky teethers perfectly represent their brand and ethos of supporting parents, putting a smile on their faces.
With this in mind, watermelon imagery perfectly represents summer to me and having catchy captions further ties it to the audience they’re speaking to.
The press release helps with the reputation of the brand and media coverage will help influence why people decide to purchase. It gives mainstream recognition and if a publication endorses this sale, there’s legitimacy and industry backing. Plus, getting a big publication to highlight the brand and subsequently the sale, will improve the overall brand SEO.
Plan:
Post the carousel to target the existing consumers on Nuby’s Tiktok and Instagram
The time period of the post should be a week before the sale starts and during the same time period that the profile is published to sustain and prepare for the influx of new audience coming to engage.
Utilising SEO tools/keywords on website and social media to help maintain and gain the audience.
Creating a story countdown/reminders before the sale to keep the audience excited for the sale.
Targets and KPIs:
Gain up to 5 K followers on Instagram and TikTok as a result
Gain 25% in sales revenue over the span of 3 months, which is around 15 million pounds
A 20% increase in clicks and views on the website