@books4evora: personal bookstagram project
@books4evora
Brand and Audience:
I created a bookstagram in April 2025 to showcase my passion for books and experiment with running my own social media platform. My posts include reels, carousels and posts highlighting different bookstores and places I’ve visited.
To date, my main audience comprises UK-based women aged 25-34 who are often other bookstagram creators, authors, or avid readers.
Project Details:
I made a post about recommending books through horoscopes on Canva and then decided to post and advertise it using Instagram Ads. The total analytics by the end of the 6-day ad campaign were around 1.2K likes, 102K views, and 526 saves, my best performing post to date.
Goal:
To increase engagement and follower numbers with this visually appealing post as an experiment with Instagram Ads.
Marketing strategy:
My bookstagram still only has around 430 followers, so one of my biggest goals is to generate interest and reach the widest audience possible. The bookstagram market is quite saturated with many different creators talking about similar books. To stand out from the crowd, you must focus on a particular niche.
I have used nostalgia-based marketing to target my main demographic who, based on their ages, have either grown up during the period of Y2K or want to experience what it was like then. Current trends show increasing interest in analogue media as a reaction against AI in social media. Physical media are increasingly appealing and emotionally touching for viewers compared to online digital posts.
My horoscope post appealed to a bigger audience than a simple book review post, because it allowed everyone can participate and interact with the conversation. Books people read and horoscopes they consult are very personal. By adding a question to the horoscope post promoted engagement because people agree or disagree with what the horoscope says. Marketing to individuals, rather than groups of people, increases connection and interaction which helps boost the post’s message but also maximises its reach.
Therefore, a paid advertisement ensures that my message is sent to a wide audience and makes people follow my bookstagram to escape from the online world of AI creations and impersonal branded posts.
Plan:
Post the carousel around New Year’s day as a good way to celebrate and enjoy consulting a horoscope about books
Utilising and paying for an Instagram ad to extend the reach of my post and increase likes
Reflecting on the outcome of the campaign to improve future posting strategy
Targets/KPIs:
Gain 10 followers, 1000 likes, 10,000 views and 15 comments within a week.
Having balanced engagement that improves the growth of my account.
Widen the demographic of followers to males and females of all age groups and add followers from outside of the UK.