Brand and Audience:
Brasserie Republique is a brasserie based in Sanur, Bali, Indonesia. Its branding is based on early 20th-century Parisian brasseries. It sells classic French cuisine, pastries, and has a dedicated bar with wine and various spirits.
Target market is people living in Sanur from the ages of 40-65, elderly tourists, french diaspora living within Sanur and people wanting to find a unique, authentic French experience in Bali.
Project Details:
This is a spec content creation project for Brasserie Republique. I have created two story posts in order to showcase my take on their branding.
Goal:
To increase their overall social media engagement especially in their likes.
Marketing Strategy:
Brasserie Republique does not have a very strong marketing strategy, although it has clear branding and niche. I would focus on the Parisian and nostalgic aspects of the business within its marketing in order to establish a consumer base.
Their USP is being a vintage Parisian brasserie in Bali, I would love to see the food take much of a center stage in the content. I think people would be more intrigued to see the process of how things are made.
In terms of their target market, making sure that the Instagramability and the food quality of the restaurant is highlighted within the business is a priority. In order to increase their overall reach, they should be doing more content to tailor to a much younger audience, Millenials and Gen-Z.
Their main social media that they use is Instagram, but I would love for them to diversify their marketing strategy into Tiktok and create more videos to attract a younger consumer base.
Plan:
Creating stunning visuals which make people stop and stare
Utilising stories as an opportunity to grab people’s attention
SEO optimisation in terms of engagement with consumer base and using keywords/hashtags to boost reach
Targets and KPIs:
Get 30 new followers in two months
Reach 30 likes on one post in a week
Get consistent likes on social media posts and improve the ratio between followers and engagement